We all got one! Some of us have a “hair-line” trigger and blow at the littlest things. More importantly, for marketing, what are you using in your copy writing? Once you identify the target audience for your marketing messages, you need to consider which emotional triggers you can connect to those messages. Following are 10 common emotional triggers that you can tie into your marketing messages to make the sale. |
Fear: Fear is an emotion that can be used in a wide variety of marketing messages. Insurance companies often appeal to the emotion of fear with messages like “Don’t get caught with too little insurance.”
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| Guilt: Consumers are easily affected by messages that trigger emotions of guilt. Nonprofit organizations use the guilt trigger effectively in copy such as “Don’t let them suffer anymore.” |
Trust: Trust is one of the hottest trends in marketing, and every company seems to be trying to jump on the trust bandwagon in their marketing messages. Financial companies are leading the way with messages like “no hidden fees.”
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Do you find yourself overwhelmed by the enormous volume of information on the Web and the daunting task of organizing it all? |
If you answered “yes,” don’t worry! There are a slew of free tools to help monitor your brand on the Web, and learning how to use them will save you time and alleviate stress. |
1. The speed by which online comments travel multiplies their impact. |
2. The collection of individual comments gives you a more objective overview of prospects’ and customers’ perception of your products, and may help you improve them. |
3. These tools also help you stay up-to-date with new trends that you can integrate into your product design or marketing strategies for your existing products. |
If so, do they focus on corporate mission or customer trends and hot topics. According to this article, it should be the later. Share your companies blog link by leaving a comment or tweeting us @thirstyfishinfo
Join us on linkedin at http://www.linkedin.com/in/ronhuxley | When you’re trying to create great content for your company blog, it’s only too easy to focus on your corporate message first. But the ideas that serve your company aren’t always going to make great, shareable content that gets your fans talking. |
Thing about your user for a second. What do they care about? Chances are it’s not your company. But they probably care about something related to your company. You can use that interest to create engaging content that your readers will care about, will come back for and will tell their friends about — falling deeper in love with your brand at every step. Falls suggested companies need to find ways to: |
and 5 other ways to be more effective as an entrepreneur. What would you add to the list?
Get more tips on how to “love” marketing by sending an email to thirstyfish@getresponse.com  1. Analyze the why. Why drives you. Why is fueled by purpose. Why is what changes the world. Why is the architecture of vision. And the why is way more important than the how. Are your dreams debunked by the hopeless waiting for how? |
2. Assemble the knowledge. You don’t even need to know that much. Just the bare minimum to be able to do something awesome. Once you have it, confidently plunge into the vortex of uncertainty. How little do you need to know before jumping? |
3. Destroy the familiar. Unpredictable is the key. Unexpected is the secret. Unplanned is the answer. Are you willing to let go of structure? |
4. Make the leap. You’re ready. Especially if you go to work everyday asking yourself, “What the hell am I still DOING here?” Are you willing to take it up to eleven? |
| 5. Ponder the ramifications. |
| Now that I have this, what else does this make possible? |
When we talk about social capital, we are really just chatting about how to be popular, right? Is this the new currency of society and business. If so, how do you do it or can it be done? Your thoughts? Come on, you know you’ve thought about it. Who can resist dreaming about a post going viral and getting hundreds of thousands of visitors? Or having tens of thousands of followers on Twitter who follow your every move? Or checking your email and having hundreds of messages from your adoring fans? |
It can happen. I know, because I helped make it happen for my friend Brea Grant. |
A crash course in connection |
Over the next few months, I gave Brea a crash course in social media. She learned how to use Twitter and Facebook, YouTube and Ustream. We also launched a blog. |
Lesson #1: Find your blog’s core purpose |
Lesson #2: Ditch the distractions |
Lesson #3: Streamline your social networking |
Lesson #4: Focus on your talents |
Lesson #5: Take advantage of your opportunities |
As a child and family therapist, I have played around with the idea of charging for my services, trying to find something this is reasonable and reflects the value of what I offer. Most of this struggle is internal and has changed as I have come to value myself more. There are times that free is appropriate when it comes to the marketing idea of sampling, to increase interest and find new customers. Don’t sell yourself short in the process however. Where things get harder to understand are when they are intangible. |
There Are Costs to Things – Information is write once, repeat forever, but there are costs to things like time, presence, access, etc. Real costs, not just assumed ones. |
Free Makes It Harder to Charge Money Later – There’s a great post in Entrepreneur magazine pitting Chris Anderson (Free) against Jason Fried (37 Signals), and I agreed with what Fried had to say on the matter. Free can cause wild growth, but is that the real goal? See also Raul’s post on free for more ideas. |
Charge For Value, for Gating, for Your Needs |
I charge what I’m worth to speak and to consult with companies. My agency charges for the work we perform for clients (and we’re less expensive than most). Wiley charges for Trust Agents because they have tons of costs behind it (remember: I make like $1.40 a book). |
| Free can be a wonderful thing, and there are some really great things that are (and should be) free. |
How do you use your blog to build your brand and business? Is it basically a promotional extension of your other marketing efforts or is it your primary medium for getting new referrals? Duct Tape marketing for small business folks has 5 suggestions as part of his series of 5 Things for facebook, twitter, etc.
Share any blogging tips with us by clicking the comment link or tweet us a reply at http://www.thirstyfish.info | 2) Write what people search |
| 4) Engage your comment community |
Seems like blogs have kind of made it into the main and don’t get talked about as hot social media plays, but in my mind, a web hub of education based information, easily created and housed on a blog, is the ultimate social media foundation element and probably the key to success when you engage prospects in other social media platforms. |
According to Wikipedia, a “Salon” is “A salon is a gathering of supposedly stimulating people of quality under the roof of an inspiring hostess or host, partly to amuse one another and partly to refine their taste and increase their knowledge through conversation and readings, often consciously following Horace’s definition of the aims of poetry, “either to please or to educate” (”aut delectare aut prodesse est”). The salons, commonly associated with French literary and philosophical salons of the 17th century and 18th century, were carried on until quite recently in urban settings among like-minded people of a ’set’: many 20th-century salons could be instanced.”
If you are trying to market yourself and your creative business, why not start a salon of like-minded folks. The worst that could happen is that you get together and meet other people. Most creative types I know complain that they are isolated. This is part of the job I know but you can correct this problem while offering a unique marketing and branding opportunity.
Click to comment or tweet me a reply at http://www.twitter.com/thirstyfishinfo Artist Salons: 6 elements for a thriving group, part 1 |
As the organizer, you’re responsible for setting the salon dates and times, coordinating any menu items, and getting the word out. You also need to make sure the guests are comfortable and any guidelines are adhered to. |
Your salon needs a purpose. The vision you have will dictate the members you invite and the conversations you have. Here’s a suggestion for a vision to get you started. |
Your group should be large enough to include diverse points-of-view, but small enough that everyone’s voice can be heard. I would think a salon of six to twelve people is a good size. Read more at www.artbizblog.com |
Be loose with any guidelines. In the suggested Vision under #2, note that I wrote “stimulating conversations about art and life.” That’s because life informs your art. Let your discussion wander and trust that salon members will always bring it back to art. Read more at www.artbizblog.com |
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In a further continuation of my series of quick social media tips (check out 
